Baby

Bring some magic to mealtimes with this Magical Tales Unicorn insulated food container, designed by Tasmanian illustrator Jedda Robaard. Kid friendly and designed for busy family life, this whimsical food container tells the story of a unicorn finding toadstools under a rainbow. With a double-walled insulated canister, it keeps either hot or cold contents at the desired temperature, ready to eat. Full of colour and character, it's the perfect choice for picnics, meals on the go or school lunches.

• Maxwell & Williams artist collaboration with Jedda Robaard
• Made from quality stainless steel, silicone and polypropylene to be hard-wearing, shatterproof and durable
• Double-walled insulated container keeps food warm for 6 hours or cool for 4 hours
• Coordinates beautifully with the rest of the Magical Tales children’s range –follow the enchanting stories of the unicorn and the dragon

Bring some magic to mealtimes with this Magical Tales Dragon children’s lunch bag, designed by Tasmanian illustrator Jedda Robaard. Designed for busy family life (are we able to make this more kid friendly as the product is a kid's lunch bag?), this whimsical lunch bag tells the story of a dragon learning to blow bubbles. With an insulated lining, it keeps either hot or cold contents at the desired temperature for longer. Full of colour and character, it's the perfect choice for picnics, meals on the go or school lunches.

• Maxwell & Williams artist collaboration with Jedda Robaard
• Made from durable Recycled PET and Polyethylene Vinyl Acetate
• Fully insulated lining keeps food warm or cool for longer
• Coordinates beautifully with the rest of the Magical Tales children’s range –follow the enchanting stories of the unicorn and the dragon

Bring some magic to mealtimes with this Magical Tales Unicorn children’s lunch bag, designed by Tasmanian illustrator Jedda Robaard. Designed for busy family life (are we able to make this more kid friendly as the product is a kid's lunch bag?), this whimsical lunch bag tells the story of a unicorn finding toadstools under a rainbow. With an insulated lining, it keeps either hot or cold contents at the desired temperature for longer. Full of colour and character, it's the perfect choice for picnics, meals on the go or school lunches.

• Maxwell & Williams artist collaboration with Jedda Robaard
• Made from durable Recycled PET and Polyethylene Vinyl Acetate
• Fully insulated lining keeps food warm or cool for longer
• Coordinates beautifully with the rest of the Magical Tales children’s range –follow the enchanting stories of the unicorn and the dragon

Bring some magic to mealtimes with this Magical Tales Unicorn children’s placemat, designed by Tasmanian illustrator Jedda Robaard. This whimsical, easy-clean placemat has a fun semicircular shape and tells the story of a dragon learning to blow bubbles. Full of colour and character, it’s a charming placemat that you’ll love as much as your kids do.

• Maxwell & Williams artist collaboration with Jedda Robaard
• Made from durable Polypropylene and ethylene vinyl acetate
• Designed to protect your surfaces when things get messy
• Coordinates beautifully with the rest of the Magical Tales children’s range –follow the enchanting stories of the unicorn and the dragon

Make a splash at bath time with our delightful Beatrice Bunny Hooded Towel. Crafted from ultra-soft 100% cotton towelling, it is incredibly absorbent and a breeze to care for. The star of the show? The charming hood is adorned with an irresistibly cute bunny face and matching ears. Designed for versatility, it’s ideal for post-bath, beach, or pool playtime with an extra wide wrap-around towel ensuring a cozy fit for growing kids.

The Jiggle & Giggle Bioplastic Utility Truck – Small is a compact and durable toy made for eco-conscious play. Crafted from wheat straw bioplastic and packaged in recycled and recyclable materials, this sturdy truck is perfect for encouraging motor skill development and imaginative fun .

The Jiggle & Giggle Bioplastic Utility Truck – Small is a compact and durable toy made for eco-conscious play. Crafted from wheat straw bioplastic and packaged in recycled and recyclable materials, this sturdy truck is perfect for encouraging motor skill development and imaginative fun. Available in four colourful designs

Little ones can stay snug on the go with this beautiful baby knit blanket, the perfect, lightweight travelling companion for daily adventures with bub. This lovingly woven 100% cotton basket weave blanket is soft against delicate baby skin, trapping warmth while also being breathable. It’s a stylish, functional travelling companion, perfect for light coverage to warming swaddles.

Our water-resistant long sleeve smock is the perfect solution for keeping your children clean during meal times, creative play, and other messy moments. With a wide pocket that easily catches food, this smock stays securely in place and fully covers outfits. Made with a soft touch waterproof material and a velcro closure that won’t catch onto baby’s hair, this smock provides a comfortable and secure fit at every stage. Say goodbye to messy clean-ups and hello to stress-free playtime!

Make a splash at bath time with our delightful Danny Dog Hooded Towel. Crafted from ultra-soft 100% cotton towelling, it is incredibly absorbent and a breeze to care for. The star of the show? The charming hood is adorned with an irresistibly cute bunny face and matching ears. Designed for versatility, it’s ideal for post-bath, beach, or pool playtime with an extra wide wrap-around towel ensuring a cozy fit for growing kids.

Delight babies with sensory-rich fun with the Eco-Friendly Ball Rattle by Jiggle & Giggle. Easy to grip and fun to shake, this lightweight rattle promotes sensory development and coordination with its gentle sound and eco-safe design.

Crafted from wheat straw and PP, the open ball design is easy for little hands to grip, shake, and roll. Inside, a colourful rattle ball promotes auditory development and cause-and-effect play. Ideal for babies aged 6 months and up, this rattle encourages sensory discovery and early motor skill development.

Make bath time fun and educational with the Eco-Friendly Counting Ducks by Jiggle & Giggle. Designed to delight little ones while helping them learn to count, this colourful set of floating ducks is made from sustainable materials and comes beautifully packaged for easy gifting. Pair with the other eco-friendly and bath & beach toys from the Jiggle & Giggle range for maximum fun.

Crafted from sustainable wheat straw and PVC, this delightful set includes eight colourful, numbered ducks designed to make bath time both playful and educational. Ideal for tiny hands, each duck floats effortlessly, supporting early number recognition, sensory exploration, and motor skill development. Designed without holes, these floating bathtime ducks are less likely to harbour bacteria and mould than traditional rubber ducks with holes.

Floral Bunny Rattle is designed to support early motor development while delighting newborn babies and young children with gentle rattle sounds. This petite soft toy rattle is newborn-friendly with a long, easy-to-grip handle and adorable floppy bunny ears . The delightful floral-printed fabric handle adds a sweet decorative touch, making it ideal for nursery merchandising.

Jiggle & Giggle Floral Pink Bunny Medium is a cuddly companion made for comfort, play, and display. With soft pastel pink fur, floral-lined floppy ears, and a beanie-weighted base, this bunny sits upright and is perfectly sized for little hands to hold.

Ideal for newborn gifting, Floral Pink Bunny Rattle brings soft textures and subtle sound together for early sensory play. An adorable dusky pink colour with delicate floral accents on its ears and feet, Floral Pink Bunny Rattle is a beautiful and practical addition to baby gift bundles.

This lovable bunny is the perfect companion for newborns and toddlers! Made from ultra-plush fabric, featuring beautiful floral detailed ears and child-safe trimmings, little ones will love the feel of its irresistibly soft fur, making it great for cuddles. Its beanie bottom will help it sit upright during playtime or when displayed on the shelf. This bunny also loves going on adventures and can be carried around by its floppy ears, which are the perfect size for little hands to hold.

Crafted from ultra-plush fabrics and adorned with child-safe trimmings, meet Gigi the Monkey – the ideal gift for toddlers and newborns. This adorable monkey is always ready for exciting adventures, and your little ones can carry it around using its long limbs, perfectly sized for tiny hands to grasp.

The Jiggle & Giggle Hair Turban   Each turban is absorbent, gentle and machine-washable, 

Packed in colourful, individual gift-ready packaging

The Jiggle & Giggle Hair Turban   Each turban is absorbent, gentle and machine-washable, 

Packed in colourful, individual gift-ready packaging

The Jiggle & Giggle Hair Turban   Each turban is absorbent, gentle and machine-washable, 

Packed in colourful, individual gift-ready packaging

The Jiggle & Giggle Hugglies Bunny Clip-On Toy is a charming pastel-pink travel toy designed for prams and nappy bags. With floral-print ears, a soft comforter square and gentle textures, it offers soothing play for little ones wherever they go.

A lovely newborn gift that pairs beautifully with the wider Hugglies Bunny collection.

The Jiggle & Giggle Hugglies Bunny Rattle is a charming plush rattle in soft pastel pink, complete with a carrot embroidery and floral-print ears. Easy for small hands to hold, it offers gentle sound stimulation to engage babies during playtime.

A sweet, sensory-friendly accessory for newborns and young babies.

The Jiggle & Giggle Hugglies Bunny Squeaker is a charming plush squeaker in soft pastel pink, complete with floral-print ears and carrot embroidery. Easy for little hands to hold, it makes a gentle squeaking noise upon squeezing that keeps babies engaged and delighted.

A lovely gifting piece that pairs beautifully with the broader Hugglies Bunny range.