New Products

A symbol of timeless style and simplicity, the White Basics Collection offers beautifully crafted pieces with enduring appeal. Since 1996, it has been celebrated for effortlessly blending style and functionality, making it a staple for both everyday dining and elegant entertaining.

• Made from premium porcelain, offering refined elegance, lasting strength, and a smooth, resistant finish.
• Sleek, contemporary design that will complement any tablescape
• The White Basics collection features dinner sets, servingware, teaware, and essential table accessories, perfect for entertaining, everyday dining, and gifting.
• Coordinates beautifully with the rest of the White Basics Collection.

A symbol of timeless style and simplicity, the White Basics Collection offers beautifully crafted pieces with enduring appeal. Since 1996, it has been celebrated for effortlessly blending style and functionality, making it a staple for both everyday dining and elegant entertaining.

• Made from premium porcelain, offering refined elegance, lasting strength, and a smooth, resistant finish.
• Sleek, contemporary design that will complement any tablescape
• The White Basics collection features dinner sets, servingware, teaware, and essential table accessories, perfect for entertaining, everyday dining, and gifting.
• Coordinates beautifully with the rest of the White Basics Collection.

A symbol of timeless style and simplicity, the White Basics Collection offers beautifully crafted pieces with enduring appeal. Since 1996, it has been celebrated for effortlessly blending style and functionality, making it a staple for both everyday dining and elegant entertaining.

• Made from premium porcelain, offering refined elegance, lasting strength, and a smooth, resistant finish.
• Sleek, contemporary design that will complement any tablescape
• The White Basics collection features dinner sets, servingware, teaware, and essential table accessories, perfect for entertaining, everyday dining, and gifting.
• Coordinates beautifully with the rest of the White Basics Collection.

Introducing the White Magic Cute Bag Clips, available in  Potato 4 Pack.  These fun and functional clips are the perfect way to seal up bags of nuts, chips, lollies, and much more around your kitchen. The texture of these clips is amazingly realistic, with designs resembling corn cobs, potatoes, and pizzas, making them playful and practical for everyday use.

These clips provide an enjoyable way for children and adults to preserve food freshness for perishable items in the pantry or fridge. They are designed to help keep your food fresh while adding a touch of whimsy to your kitchen storage solutions.

Key Features:

• Playful & Whimsical Storage Essential: Adds a touch of fun to your kitchen storage with realistic designs of corn, potatoes, and pizza.
• Encourages Kids to Seal Up Their Snacks: Makes it easier and more enjoyable for children to participate in keeping food fresh.
• Versatile Use: Can be used on any bag of perishable food to maintain freshness.

The White Magic Cute Bag Clips are not only practical but also a delightful addition to any kitchen. Whether you choose the Corn, Potato, or Pizza pack, these clips will make food storage fun and effective for the whole family.

White Magic Eco Cloth Bathroom Glove Olive

Introducing the Eco Cloth Bathroom Glove by White Magic, the ultimate cleaning solution for all hard surfaces in your bathroom. This innovative glove is designed to provide efficient scrubbing and polishing with only the use of water. With its dual-sided design and eco-friendly materials, it effortlessly cuts through soap scum and delivers a streak-free clean. Here are the key features of this exceptional product:

• Dual Sided for Scrubbing and Polishing: The Eco Cloth Bathroom Glove features a dual-sided design, offering versatility in your bathroom cleaning routine. One side is specially designed for scrubbing away tough stains and grime, while the other side is perfect for gentle polishing and shining.
• Cuts through Soap Scum: With its advanced cleaning fibers, this glove cuts through soap scum and removes stubborn residues from your bathroom surfaces. Enjoy a cleaner and more hygienic bathroom with ease.
• Streak-Free Clean: The Eco Cloth Bathroom Glove ensures a streak-free clean on all hard surfaces. Say goodbye to unsightly streaks and smudges, and welcome a sparkling bathroom with every use.
• Perfect for Bathroom Surfaces: This glove is specifically designed for the bathroom, making it perfect for cleaning shower walls, bath tubs, tiles, sinks, and more. It tackles dirt and grime, leaving your bathroom surfaces looking fresh and revitalized.
• Made with Recycled Plastic: The Eco Cloth Bathroom Glove is made with recycled plastic from PET bottles, contributing to a more sustainable and eco-friendly cleaning routine. By using this glove, you’re helping to reduce plastic waste and support environmental conservation.
• Easy to Use and Maintain: Using the Eco Cloth Bathroom Glove is simple and hassle-free. Just wet the glove, squeeze out excess water, and start cleaning. After each use, rinse it thoroughly and hang to dry. It can also be machine washed for thorough cleaning when needed.
• Long-Lasting and Durable: This glove is designed to withstand repeated use and provide long-lasting performance. It is made with high-quality materials that ensure its durability, allowing you to enjoy its benefits for a long time.

In conclusion, the Eco Cloth Bathroom Glove by White Magic is the ultimate cleaning tool for all hard surfaces in your bathroom. With its dual-sided design, soap scum-cutting power, and streak-free cleaning performance, this glove provides an efficient and eco-friendly solution. Upgrade and experience the convenience of scrubbing and polishing with just water, all while supporting a sustainable cleaning routine.

How to use

1. Wet glove & wring out excess
2. Use the scrubbing side for loosening soap scum and hard water marks.
3. Use the flat side to wipe away loose debri and polish shiny/ transparent surfaces like glass, chrome or stainless steel.
4. Take care when using on delicate surfaces, as the glove fibres will not scratch but debri caught in the glove may scratch.
5. Washing Instructions
   • Warm water wash
   • Use laundry bag
   • No bleach or softener
   • Air dry

Size: 26 x 26 x 6 cm

Introducing the White Magic Microwave Food Cover, the perfect tool for keeping your microwave clean and your food perfectly cooked. This innovative cover is designed to shield your microwave from food splatters while ensuring your meals are evenly heated and delicious.

• Prevents Food Splatters

The White Magic Microwave Food Cover fits perfectly over your dishes, effectively preventing food splatters from reaching the walls of your microwave. This feature keeps your microwave clean, reducing the need for frequent cleaning and making meal prep more convenient.

• Retains Moisture

Designed to maintain the ideal moisture balance, this cover ensures that your food doesn’t become dry or soggy during microwaving. The result is evenly heated, perfectly cooked meals every time.

• Made from 100% Certified Ocean Bound Recycled Plastic

Crafted with sustainability in mind, the White Magic Microwave Food Cover is made from 100% Certified Ocean Bound Recycled Plastic. This eco-friendly choice helps reduce plastic waste and supports a healthier planet, while also providing a durable and long-lasting kitchen solution.

• Microwave Safe

Built to withstand the high temperatures of microwave cooking, this cover ensures reliable performance without compromising its integrity. It’s designed for everyday use, making your microwave meals safer and more efficient.

• Dishwasher Safe

Cleaning up is a breeze with the White Magic Microwave Food Cover, as it is dishwasher safe. Simply place it in the dishwasher for a quick and easy clean, saving you time and effort in the kitchen.

• Freezer Safe

Versatility is key, and this cover is also freezer safe. You can use it for food storage in the freezer, adding to its convenience and practicality in your kitchen.

• Firm in Cold Water, Soft in Warm Water

The Scrubtastic Duo adapts to your cleaning needs. Its German PU material becomes firm in cold water for scrubbing away stubborn grime and softens in warm water for light, gentle cleaning. Whether you need power or precision, this sponge duo has you covered.

• Two-In-One Design for Maximum Versatility, Scrubber + Sponge

One side is a durable scrubber, perfect for tough stains and sticky messes, while the other side is a soft sponge for wiping and delicate cleaning tasks. From heavy-duty cookware to glassware, this versatile duo simplifies your cleaning routine.

• Smile for Effortless Utensil Cleaning

The sponge’s unique bear shape, complete with a practical smile, makes cleaning utensils a breeze. The smile is specially designed to clean both sides of spoons, spatulas, and other kitchen tools in one easy motion.

• Ergonomic Grip with Eyes and Nose

Scrubtastic’s thoughtfully designed eyes and nose provide a comfortable, ergonomic grip. Use the eyes to hold the sponge securely, and the nose to access tight corners and deep containers effortlessly.

• Odour Resistant and Easy Maintenance

Say goodbye to lingering odours. The Scrubtastic Duo is resistant to stains and odours when properly maintained. Rinse it under running water or sanitise it on the top rack of your dishwasher for lasting freshness.

• Scratch-Free on All Surfaces

• Firm in Cold Water, Soft in Warm Water

Take control of your scrubbing power with Scrubtastic’s innovative 100% German PU material. In cold water, it becomes firm for tackling tough, stubborn messes, while in warm water, it softens for gentle cleaning tasks. Whether you need aggressive scrubbing or a delicate touch, Scrubtastic adapts to your needs.

• Versatility Utensil Scrubbing Zone

Scrubtastic’s unique bear shape smiles isn’t just charming—it’s practical. Use the smile to clean both sides of utensils like spoons and spatulas effortlessly.

• Ergonomic Grip with Eyes and Nose

The thoughtfully designed eyes and nose offer a comfortable, ergonomic grip. Slide your fingers through the eyes and nose to clean hard-to-reach corners and deep cups with ease. Scrubtastic fits perfectly in your hand for effortless cleaning.

• Odour Resistant and Easy to Maintain

Properly cared for, Scrubtastic resists odours and stains. Rinse it easily under running water or sanitise it on the top rack of your dishwasher for a fresh, clean sponge every time.

• Scratch-Free Cleaning

Safe to use on over a dozen surfaces, Scrubtastic won’t scratch non-stick cookware, stainless steel. From dishes to furniture, BBQ grills to bathroom surfaces, and even vegetables or sneakers, this sponge is designed to clean almost anything in your home.

The White Magic Scrubtastic Sponge Original is your go-to cleaning partner—durable, versatile, and a joy to use. Revolutionise your cleaning routine today!

White Magic Sink Organiser

Ultimate sink storage solution.

Introducing our Sink Organiser - the ultimate solution for keeping your kitchen sink area clean, organised, and clutter-free. With its telescopic design, recessed compartments, and easy assembly, this organiser is a must-have for any kitchen or utility space. Experience the convenience and functionality of our Sink Organiser with its versatile features and durable construction.

• TELESCOPIC DESIGN: Our Sink Organiser is designed to fit range of sink from 36cm to 50cm in width. The telescopic feature allows you to adjust the size of the organiser to perfectly fit your sink, providing a customised and snug fit. Say goodbye to cluttered countertops and make the most of your sink space.
• RECESS DESIGN: Keep your bench top clear of clutter by utilising the inside of your sink for storage. Our Sink Organiser features recessed compartments that are specifically designed to hold and organise your cleaning tools. From sponges and brushes to dish gloves and cleaning cloths, everything has its place in the sink organiser.
• ASSEMBLE & INSTALL IN SECONDS: With our Sink Organiser, assembly and installation are a breeze. Follow the 4 easy steps to assemble the organiser and then extend it to the required size. It's that simple! Say goodbye to complicated installations and enjoy the convenience of a quick and hassle-free setup.
• EASY TO CLEAN + RUST-FREE: Our Sink Organiser is made from hard-wearing PP material that is not only durable but also easy to clean. Simply wash it clean in warm soapy water, and it's ready to use again. The rust-free material ensures long-lasting use and maintains the pristine look of your sink area.
• DRAINAGE HOLES: Keep your sponges and brushes dry and hygienic by storing them in the storage basket with 86 drainage holes. The drainage holes allow water to flow through, preventing the buildup of moisture and promoting proper drying. Say goodbye to soggy and smelly cleaning tools.
• TOWEL BAR: Our Sink Organiser also features a convenient towel bar, providing a perfect place to store and dry your cleaning cloths and dish gloves. Keep them within reach and ensure they stay clean and dry until the next use. Enjoy the added convenience and tidiness of having your essentials neatly hung on the towel bar.

Upgrade your sink area with our Sink Organiser and enjoy a clutter-free and organised space. With its telescopic design, recessed compartments, easy assembly, and convenient features like drainage holes and a towel bar, it's the perfect solution for storing and organising your cleaning tools. Say goodbye to countertop clutter and embrace the functionality and efficiency of our Sink Organiser.

Size: 36-50cm x 27cm x 18.5cm

Unlock a fresh revolution for your fruits and vegetables with the Stay Fresh Mat. Designed with innovative precision, this mat not only promises freshness but delivers it, extending the life and vibrancy of your produce.

Prolonged Freshness Guaranteed: Your refrigerator should be a sanctuary for freshness, and with the Stay Fresh Mat, it becomes just that. The unique structural design of the mat allows optimal air circulation beneath your fruits and vegetables. This promotes prolonged freshness, ensuring that your produce stays crisp, juicy, and delectably fresh for an extended period.

Mould Prevention: A common adversary of stored produce is mould. Thankfully, the Stay Fresh Mat stands as a guard against this foe. Its absorbent layer works diligently to soak up any excess moisture, thwarting mould’s attempts to invade your refrigerator drawer.

Quality and Safety: Safety and functionality go hand in hand with our Stay Fresh Mat. Proudly made in China, the mat boasts of superior quality, crafted from US FDA Approved food-safe materials. This commitment to quality ensures not just freshness but also the safety of your food.

Customized Fit: Every refrigerator drawer is unique, and the Stay Fresh Mat celebrates this individuality. With its customizable design, you can easily trim the mat to fit any drawer size, ensuring a snug and perfect fit every time.

Easy Maintenance: Life gets messy, and so can your refrigerator. However, cleaning the Stay Fresh Mat is a breeze. Simply machine wash it in cold water when it gets dirty, and it’s ready to resume its duty.

Proven Efficacy: Your health is our priority. Tested rigorously by SGS Laboratories, the Stay Fresh Mat has proven its mettle, killing 99% of Escherichia Coli (E.coli) and Staphylococcus Aureus (S. Aureus) within a 24-hour window.

Invest in the future of your fruits and vegetables. With the Stay Fresh Mat, every bite is a testament to freshness and health. Elevate your refrigerator game today!

White Palm Vase 6x18cm

White Palm Vase 9x13cm

Made from ultra-plush fabrics and child-safe trimmings, this toy makes the perfect gift for toddlers and newborns. This adorable duck also loves going on adventures and can be carried around by its big floppy wings which are the perfect size for little hands to hold.

Wiggles the The Duck Comforter is great for teething babies or as a companion for little ones. Made from ultra-soft fabrics and child-safe trimmings, this comforter is the perfect combination of a little plush toy and a baby soothing

Clear your mind and sinuses with the ultimate menthol shower experience. The fresh burst of menthol, combined with a cool blend of rosemary and lavender, is sure to become a favorite. Bring some indulgence into your daily routine and refresh with a BREATHE essential oil shower steamer.

Indulge in a dreamy shower experience with our best-selling Calm Shower Steamer. Infused with sweet and floral pink grapefruit and rose geranium essential oils, this playful blend will relax and soothe your senses for a peaceful end to your day. Say goodbye to stress and hello to inner CALM.

Wild Emery's Natural Lip Balms are Australian handmade with a vegan and cruelty free formula. Made with nourishing jojoba oil, our lip balms are creamy and moisturizing for easy application.

Looking for a refreshing and invigorating shower experience? Our CLEAR shower steamer is the perfect solution! With its minty, fresh, and green scent of mentholated eucalyptus blue gum and cypress, it's like stepping into the great outdoors every morning. Treat yourself to a luxurious and aromatic shower with our CLEAR essential oil shower steamer.

Your shower will never have been so vibrant than with this zesty sweet lemongrass shower steamer. The strong burst of lemongrass and subtle sweet kiss of ylang ylang will fill the air for the ultimate mind refreshing shower. Bring some well deserved indulgence into your everyday and re-center yourself with a ENERGIZE (previously named FOCUS) essential oil shower steamer

 INDULGE shower steamer is a beautiful sweet, floral, burst of frangipani's with a touch of grounding spicy frankincense. Bring some well deserved indulgence into your everyday with our INDULGE essential oil shower steamer.

For a sweet and floral shower steamer (but without lavender in the mix), you won't need to look past the sweetest steamer we make. Our LOVE shower steamer is all about rose geranium with the slightest touch for spicy juniper berry. Bring some well deserved indulgence into your everyday and soak in the floral aroma of our LOVE essential oil shower steamer.

Enjoy guilt free ME TIME with a minty and sweet, mouthwatering mojito inspired blend of lime and peppermint shower steamer. This zesty lime shower steamer is sure to be a favourite, with a subtle hint of sweet peppermint. Bring some well deserved indulgence into your everyday and unwind with a ME TIME essential oil shower steamer.

Wild Emery's Natural Lip Balms are Australian handmade with a vegan and cruelty free formula. Made with nourishing jojoba oil,  lip balms are creamy and moisturizing for easy application.

Unwind and find your inner peace with our PEACE Shower Steamer. This classic unisex scent blend featuring sweet orange and patchouli essential oils can awaken and uplift your senses while soothing your soul. Relax and rejuvenate in the shower with this original best seller. Peace